Management Consulting
Retail
Overview
Marketing, supply chain management and merchandising have always been the key but competition is finding innovative ways to attract your customers. Being omni-channel is not sufficient. Technology and sustainability are redefining the rules of the game. Data analytics has become integral to everyday operations and growth.
Reimagining Retail for Profitable Growth
Do you have the right customer touch points ?Does your data keep you ahead in the learning curve? Are you using technology to ascertian evolving consumer patterns ? Is data analytics at the center of your pricing, merchandising, demand forecasting and inventory management? Are you maximizing sales with a merchandising strategy that helps you crossell and upsell? Does your liquidation strategy bring more customers without increasing the requirement for the retail space? Is your customer confused about your brand positioning? Are you spending too much on marketing?
We can help you with the above and refine your processes for better consumer insights and maximum revenue potential.
The Problem
Create the required marketing mix and launch a women fashion brand to build a profitable business from scratch.
Our Solution
We tagged the brand with “ for women who are born leaders and trendsetters“ to identify with our target segment. We priced our products at a 25 percent discount when compared with other brands in the segment.