The company was founded to help shipowners improve their operating efficiency with the help of Industrial IoT, data visualization, and artificial intelligence. With the IMO introducing regulations to monitor and certify ships' energy efficiency and carbon intensity measured as the amount of carbon dioxide emitted per ton nautical mile of cargo carried, many old ships were required to cut down their maximum speed. The reduction in ship speed would mean lower charter rates for the owners.

The company already had a data visualization platform. A product that could help route ships based on the weather conditions and a ship's response to weather conditions could help ship owners improve efficiency and reduce carbon emissions without cutting down on the speed and engine power.

Several open-source routing solutions are available for routing land-based transportation. Those solutions could be extended to the ocean if we could develop a model that helps translate every point at sea onto a cost that needs to be paid to pass that point. Weather conditions could also be translated into additional costs to route the ships through the lowest-cost path.

A weather model was developed using open-source data to deliver a routing solution that could route ships at the minimum cost between any two points at sea.

The weather-based routing solution developed for the company was so enticing that Stratumfive, a major marine technology solution provider from England serving 12, 500 ships across the world, acquired the company to improve its product offerings.

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