Project < Back Cut Carbon Emission from Ships Client Nautillect Location India Problem Statement IMO is introducing EEXI and CII from Jan ' 2023 and the ships may be required to cut down their speeds to meet the regulatory requirements associated with the carbon emissions from ships' funnels. Project Brief The company was founded to help shipowners improve their operating efficiency with the help of Industrial IoT, data visualization, and artificial intelligence. With the IMO introducing regulations to monitor and certify ships' energy efficiency and carbon intensity measured as the amount of carbon dioxide emitted per ton nautical mile of cargo carried, many old ships were required to cut down their maximum speed. The reduction in ship speed would mean lower charter rates for the owners. The company already had a data visualization platform. A product that could help route ships based on the weather conditions and a ship's response to weather conditions could help ship owners improve efficiency and reduce carbon emissions without cutting down on the speed and engine power. Several open-source routing solutions are available for routing land-based transportation. Those solutions could be extended to the ocean if we could develop a model that helps translate every point at sea onto a cost that needs to be paid to pass that point. Weather conditions could also be translated into additional costs to route the ships through the lowest-cost path. A weather model was developed using open-source data to deliver a routing solution that could route ships at the minimum cost between any two points at sea. The weather-based routing solution developed for the company was so enticing that Stratumfive, a major marine technology solution provider from England serving 12, 500 ships across the world, acquired the company to improve its product offerings. #productinnovation #sustainability #shipping #routing #gis #energyefficiency #carbonemissions Power in Numbers 0 Similar Products (No.) 20 Estimated Improvement (%) 50 Revenue Potential ($ Million/ year)

Project < Back Design a Nutrition App Client Confidential Location India Problem Statement Design a mobile app that incorporates detailed nutrition information along with the restaurant menu, so that customers can make place their orders based on their nutrition needs. Project Brief Customers who frequently dine outside either because they are on business or because they cannot cook at home were the target segment. ​ Since the primary purpose was to assist the customers place their orders, the design solution required an innovative way to help customers balance their orders for both the nutrition and taste. ​ Research showed that customers understand that calorie count and nutrition value depends upon actual preparation and ingredients. They contended that having nutrition information while placing order could not only help them make healthy choices but they could also avoid wastage by ordering food in proportion to their nutritional needs. Ideation with various stake holders led us to the design an electronic menu with detailed nutrition information that could be scanned to select, change and place orders electronically. The stakeholders agreed to make most of their serving available in three different sizes, so that customers could select the size to suit their nutritional needs. ​ Menu segregated by categories allowed all items to be listed with detailed nutrition information. The cart allowed quick addition and deletions and change of serving sizes to quickly finalise the order. ​ While users received most of the features warmly, they requested for two items to improve navigation and reduce time for placing orders. The first was a search option and the second an addition on delete button on the cart. Most users felt that the menu was redundant and could be replaced with a homepage icon. ​Required accessibility considerations were made to ensure that the app appealed to a larger audience who dined at the restaurant. #productinnovation Power in Numbers 10 Design Days 5 Research Interviews 10000 Price ($)

Project < Back Infrastructure Market Strategy Client Sembawang E & C Location Singapore Problem Statement With the current market dynamics and company capabilities, it is almost impossible for the company to win profitable business as quoted price is the single most important project award criteria. Project Brief At the brink of global financial crisis in 2008, with a new CEO at the helm and complex market dynamics, Sembawang E & C wanted to reconsider its market strategy. Mr Richard Grosvenor, CEO Sembawang, appointed our partner, Mr S Maurya, to study the market and suggest a go-to market strategy. Sembawang had a track record of executing Singapore government's infrastruture and housing projects but after its divestment by the government, it had to compete with other market participants. A detailed study of the major South East Asian markets enumerated that though Buildings was the largest segment, the competition in the space was intensive. Market entry barriers were low and local contractors were willing to undercut their margins to build project track record. Price was the single most differentiating criteria in the building construction space. Major South East Asian countries were increasing their infrastructure spend to push their economies. Except for a few planned projects in Ports, Airports, rail and waste water treatment, major government budgetary allocation was for roads, tunnels and power plants. Most governments awarded Ports, Airports, LRT, water, power plants, O&G and petrochemical projects on the development basis to major US and European Developers who preferred construction contractors from their geographies to reduce their contractual risk. O & G upstream and downstream investments picked up due to high crude oil prices. Singapore government finalised plans to play a significant role in the development and growth of the petrochemical industry on the Jurong island. A detailed segmentation of the market and SWOT analysis of each segment, followed by a two days offsite workshop with the senior management led to two-fold market strategy to be executed in three phases. The first phase was to build on the standalone strengths of Sembawang by creating the niche as a developer of housing and civil infrastructure projects. It was agreed that Sembawang should move up the value chain and launch an Infrastructure fund to fund projects in partnership with other investors by reinvesting project construction margins in the project as the project developer. This would allow Sembawang to minimize investment on its own account and help build a project pipeline to sustain cash flows. Sembawang Securities was launched to give wings to the development strategy. The second phase was to bid for energy and petrochemical projects on EPC basis in JV with the partner companies and to build up experience to move to development space. The last phase was to work as a developer across all projects. #verticalintegration #valuechain #strategy #gotomarket #businessdevelopment Power in Numbers 250 Revenue ($Million) 700 Employees (No.) 2000 Target Orders ($ Million)

About Our Story We graduated from Indian School of Business, Hyderabad and have worked with some of the largest consulting firms, corporate houses and Fortune 500 companies. ​ We recognised a void in the entire strategic consulting space and decided to start a consulting firm that serves small and medium scale enterprises to help them adapt to the changing business needs in the world of internet, data, automation and digital marketing. We work with our clients on a one-on-one basis to tailor our approach to their unique needs, and we stay with them every step of the way to provide support and guidance throughout the execution process. We do not work as outside consultants but as part of our clients' teams to ensure that the change is managed well and the transition brings the intended results. ​ Visibilityy believes that data analytics helps you build insights that help you make the right decisions. Strategy needs to be grounded in reality to create value out of it. We are a data-driven business consultant who provides analytical insights to help clients develop strategies that give them an edge over their competition and increase profitability. Our Skillsets Visibilityy as your strategy partner is committed to delivering tangible results. We have extensive experience in working with businesses and organizations of various sizes and sectors. Our focus is on delivering insightful, innovative solutions that drive growth and profitability. We combine our diverse skillsets to provide a comprehensive solution to our clients, which includes product innovation, marketing, branding, pricing, supply chain, feasibility studies, financial modelling, sustainability, optimisation and process and risk management. Choose Visibilityy as your partner to achieve your business goals. Logistics & Supply Chain Whether it is about suppliers, inventory, demand, network design or optimisation, we can help you with required supply chain strategy for your unique operations. Operations & Sustainability We can help you remove production bottlenecks, improve productivity and reducing carbon footprint. Ask us for more. Marketing, Branding & Pricing Marketing mix should sync with your product goals. From positioning to promotion and pricing, we can help you create the right marketing mix to maximise your profitability. Process & Risk Management A process driven organisation can better manage its business risk. Ask us to help establish or improve your processes and business visibility. Product Innovation & Tech A product should be customer centric, satisfy needs and promote usage. Hire us to understand your customer and develop customer centric products. Financial & Feasibility Studies Thinking about acquisition or organic capacity expansion? We can help you with feasibility studies to help you make the right investment decisions.

Retail Overview Marketing, supply chain management and merchandising have always been the key but competition is finding innovative ways to attract your customers. Being omni-channel is not sufficient. Technology and sustainability are redefining the rules of the game. Data analytics has become integral to everyday operations and growth. Reimagining Retail for Profitable Growth Do you have the right customer touch points ?Does your data keep you ahead in the learning curve? Are you using technology to ascertian evolving consumer patterns ? Is data analytics at the center of your pricing, merchandising, demand forecasting and inventory management? Are you maximizing sales with a merchandising strategy that helps you crossell and upsell? Does your liquidation strategy bring more customers without increasing the requirement for the retail space? Is your customer confused about your brand positioning? Are you spending too much on marketing? We can help you with the above and refine your processes for better consumer insights and maximum revenue potential. Case Study Read More The Problem Create the required marketing mix and launch a women fashion brand to build a profitable business from scratch. Our Solution We tagged the brand with “ for women who are born leaders and trendsetters“ to identify with our target segment. We priced our products at a 25 percent discount when compared with other brands in the segment. Related Insights The Age of Viral Marketing New-age marketers are not content with just memorable content. They work on creating contagious content that quickly spreads and reaches a large audience through word-of-mouth, social sharing, and online platforms. They bank on social influence for a quick turnaround. Read More Pricing for Product Success Even though such scientific models are available, most merchants continue to rely only on an intuitive sense of what the consumer would be willing to pay. Read More Back to Industries Previous Next

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Excellence 01 Manufacturing Whether it is upstream and downstream connectivity, product mix, plant performance, demand forecasting or Industry 4.0, we can help you improve and/or reinvent every facet of your operation. More 02 Retail Marketing, supply chain management and merchandising have always been the key but competition is finding innovative ways to attract your customers. Being omni-channel is not sufficient. Technology and sustainability are redefining the rules of the game. Data analytics has become integral to everyday operations and growth. More 03 Infrastructure Project management & cost control are key to operational excellence. Business processes should eliminate the need for trust and create transparency between the management and the project teams. Variation should be identified at the origin and approvals originated before the work begins. More 04 Shipping International regulations and sophisticated traders are pushing the industry towards environmental sustainability. Digitisation and automation have become key for enhancing efficiency and reducing operational costs. Geopolitical risks have become far more pronounced and they severely impact the volatility of the charter rates. Changing trading patterns are creating new shipping routes. More Sectors Skills Logistics & Supply Chain Whether it is about suppliers, inventory, demand, network design or optimisation, we can help you with required supply chain strategy for your unique operations. Operations & Sustainability We can help you remove production bottlenecks, improve productivity and reducing carbon footprint. Ask us for more. Marketing, Branding & Pricing Marketing mix should sync with your product goals. From positioning to promotion and pricing, we can help you create the right marketing mix to maximise your profitability. Process & Risk Management A process driven organisation can better manage its business risk. Ask us to help establish or improve your processes and business visibility. Product Innovation & Tech A product should be customer centric, satisfy needs and promote usage. Hire us to understand your customer and develop customer centric products. Financial & Feasibility Studies Thinking about acquisition or organic capacity expansion? We can help you with feasibility studies to help you make the right investment decisions.

Careers Join Visibilityy Apply Now Are you looking for an opportunity to join a team of innovative professionals? Look no further. We work with some of the fastest growing companies around the world on mission-critical issues. We are constantly on the lookout for individuals who can be change drivers for our clients and help us achieve our goals as a company. At Visibilityy, we are always looking for talented individuals who can bring diversity and fresh perspectives to our team. We believe that no matter where you are in the world or what your primary field of expertise is, you have the potential to make a difference and contribute to our mission. If you are interested in exploring career opportunities with us, we encourage you to send us your details today. Why Work at Visibilityy? At Visibilityy, we believe that each team member's unique experience contributes to our collective success. We are a small team of professionals who are always looking for innovative thinkers to join us as we continue to expand. Growth We believe in personal and professional growth, and our team members are encouraged to develop their skills and take on new challenges. We provide our employees with the support and resources they need to succeed in their careers. Culture We prioritize learning and encourage our team to share knowledge and best practices with each other. Our flat structure promotes openness and transparency, and our team members work collaboratively to provide the best service to our clients. We strive to create a positive and fun work environment that fosters creativity and innovation. Join us and grow your career with us! Apply Today Application Form

Insights Changing Business Landscape ESG is the Future The environmental, social, and governance factors impacted by a company do not directly impact the company's profits and loss statements. Instead, the impact that the company has on the environment and society triggers a reaction from governments, customers, employees, or members of civil society. Read More Pricing for Product Success Even though such scientific models are available, most merchants continue to rely only on an intuitive sense of what the consumer would be willing to pay. Read More The Age of Viral Marketing New-age marketers are not content with just memorable content. They work on creating contagious content that quickly spreads and reaches a large audience through word-of-mouth, social sharing, and online platforms. They bank on social influence for a quick turnaround. Read More

CXO Corner Your Coach Navigating Financial Transparency In the face of operational challenges, executives find it tempting to manipulate financial information. They often discount the fact that transparent financial reporting is not just a regulatory requirement; it's a cornerstone of trust within the business ecosystem. Read More Make Intelligent Decisions Compensating for luck, the quality of your decisions governs the likelihood of an outcome. Since there is little that you can do about luck, making quality decisions should be your focus for success in life and business. Read More Turn Lemons into Lemonades Throughout history, extraordinary leaders have accomplished the seemingly impossible. What sets them apart, and how can you become one of these exceptional leaders? Read More

Projects Cut Carbon Emission from Ships IMO is introducing EEXI and CII from Jan ' 2023 and the ships may be required to cut down their speeds to meet the regulatory requirements associated with the carbon emissions from ships' funnels. Read More Design a Nutrition App Design a mobile app that incorporates detailed nutrition information along with the restaurant menu, so that customers can make place their orders based on their nutrition needs. Read More Infrastructure Market Strategy With the current market dynamics and company capabilities, it is almost impossible for the company to win profitable business as quoted price is the single most important project award criteria. Read More Launch a Women Fashion Brand Create the required marketing mix and launch a women fashion brand at the minimum setup cost and build a profitable business from scratch. Read More Precast Manufacturing Plant With Singapore government allowing Malaysian players to supply precast slabs for infrastructure projects in Singapore, Contech is finding it difficult to compete. Read More